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Rebecca Dunne

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Retail Marketing & Events Executive

Contract
Dublin
€40000 - €45000 per annum

Our client is looking for a Retail Marketing & Events Executive to join the marketing team. The candidate will gain practical experience working in the client's marketing team in the fast-paced retail HQ environment.

Main Duties & Responsibilities:

  • Ensure all marketing materials are up to date and consistent with ongoing marketing strategy and brand guidelines
  • To provide marketing expertise to shape projects to build brand awareness, favourability, and loyalty
  • Assisting with the implementation of marketing activities to enhance the reputation and image of the company develop strong customer loyalty
  • Deal with third party suppliers in the production of marketing material
  • Experience with planning and implementing marketing campaigns

Promotions & Loyalty Programme:

  • Working on both local promotions and national brand-wide promotions
  • Work with the buying team with the implementation of new, innovative and cost-effective promotions to drive business and increase customer loyalty.
  • Duties include assisting with design, production, allocation, and distribution of point of sale materials
  • Assisting with promotions planning and stores briefings
  • Promotions reporting and analysis
  • Ensuring stores are adequately supported and trained to achieve loyalty swipe rates, sign-ups, and other key metrics

Events:

  • Running and attending store events such as launches, customer evenings, community events, etc.
  • Duties include production of marketing collateral, event supplies, promotion and publicising of the event

Communications, Advertising & PR:

  • Work with the digital marketing executive to execute and monitor an effective digital and social media strategy in line with overall marketing guidelines.
  • Work with the digital marketing executive to execute SMS & E-mail campaigns
  • Working with designers and/or creative agency to produce adverts, leaflets, point-of-sale and other marketing collateral
  • Coordinating with media agency to book local/national ads in press, print, radio, outdoor advertising
  • Writing and sending press release to local media to promote the store locally
  • Co-ordinating Public Relations campaigns
  • Prepare store communications, including briefing documents, policies and updates
  • Prepare PowerPoint presentations for internal updates

Store Support:

  • Act as the point of contact for day to day marketing-relating issues
  • Provide marketing materials to stores as required
  • Work with the commercial and operations team on marketing relating tasks
  • Reports & Administration:
  • Reporting on marketing activities and related KPIs in an accurate manner
  • Administrative support, including managing purchase orders, cheque requisition, online payments etc.

Key requirements:

  • The successful candidate must have a third level degree in related field such as Marketing, Advertising, Journalism, Multi-Media or Communications.
  • 4-5 years of business to consumer marketing experience
  • Some retail experience
  • Strong understanding of marketing and consumer trends
  • Exhibits the ability to manage the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays knowledge and understanding of Social Media platforms, relevant to the sector and how each platform can be deployed in different scenarios to maximize engagement.
  • The ability to plan, organize and meet deadlines.
  • The candidate must be able to work as part of a cross-functional team and also be capable of working independently and their own initiative
  • Good at understanding and responding to the needs of internal stakeholders.
  • Strong business acumen together with a good understanding of the retail marketplace would be a distinct advantage.

 

 

About Wallace Myers International | Recruitment Agency

Wallace Myers International recruitment teams specialize in accountancy, financial services, hr, business support, administration, construction, engineering, marketing, retail, technology and executive search.

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This position was pPosted on 08 Apr 2019

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