Foodservice National Account Manager

Reports To

Sales Director / Commercial Director

Role Purpose

Lead and grow national foodservice accounts across Ireland, delivering profitable sales growth through strategic account management, distributor collaboration, and execution of commercial plans aligned with company objectives. The role involves dealing with existing accounts and identifying and executing new opportunities in line with Company goals

Key Responsibilities

• Manage and develop key national foodservice accounts (e.g., contract caterers, hotel groups, restaurant chains, buying groups).
• Manage the full sales cycle, including prospecting, presentations, pricing, negotiation, and closing
• Build joint business plans with strategic customers.
• Deliver annual revenue, volume and margin targets.
• Lead annual negotiations (pricing, rebates, promotional agreements).
• Maintain strong senior-level relationships within customer organisations.
• Manage relationships with national and regional foodservice distributors.
• Ensure optimal product listings and distribution coverage.
• Align pricing and commercial agreements across channels.
• Drive activation plans with distributor sales teams.
• Identify and secure new national and regional chain accounts.
• Deliver pipeline growth in line with strategic objectives.
• Own and manage P&L for assigned accounts.
• Forecast accurately (volume, revenue, margin).
• Manage trade spend, rebates and promotional budgets.
• Analyse sales performance and implement corrective actions.
• Support pricing strategy aligned to input cost pressures and market dynamics.
• Work closely with: Marketing (NPD launches, category initiatives), Supply Chain (forecasting & service levels), Finance (margin management & credit control), Operations (service delivery & customer issues)
• Support NPD presentations and menu integration with customers.
• Monitor foodservice market trends in Ireland.
• Provide competitor intelligence and pricing insight.
• Identify growth opportunities within categories.
• Attend trade shows and industry events.
• Analyse market trends, competitor activity and customer requirements.

Skills & Experience Required

Essential

• 5 years' experience in foodservice sales within Ireland.
• Experience within food manufacturing (chilled/frozen/ambient).
• Third-level qualification in Business, Sales or related discipline.
• Experience managing national or key accounts.
• Strong negotiation and commercial acumen.
• Proven ability to deliver profitable growth.
• Experience working with foodservice distributors.
• Full clean driving licence.

Competencies

• Strategic thinking
• Relationship building & influencing
• Financial & analytical capability
• Resilience & ownership mindset
• Strong communication & presentation skills
• Results-driven and self-motivated

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