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Ken Harbourne

A global award-winning Executive Staffing Consultant with an unrivalled track record of recruiting exceptional talent. Ken puts his success down to matching talent with culture, not C.Vs with job specs.

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VP of Product Growth

Permanent
DOE

Over the past few years, my client has built an incredible foundation for growth through the delightful B2C product experiences they’ve developed, the robust platform infrastructure they’ve invested in, and their strong partnerships with leading global brands.

They are now looking for an experienced, and growth-focused product leader to own the customer experience of their platform and lead user growth strategy. The ideal candidate will have a thorough understanding of the Product Delivery Life Cycle and can dive into the details on the product, product marketing and merchandising, as a player/coach. Using your deep knowledge of product marketing, network effect, and leveraging platforms, you will identify and capitalise on activation, engagement, and resurrection opportunities for their app.

You will sit on the leadership team, work collaboratively with the Head of Product (who owns the B2B side of the platform), and lead three multi-disciplinary teams focused on activation, engagement, and merchandising. To help you to realise your vision, you will have the cross-functional support of a high-performing and data-informed team of data scientists and engineers.

You will inspire a culture of growth across the company, one that encourages experimentation and curiosity as well as a constant desire to improve in any and every area we can. You have built high performing and cohesive teams, and know-how to mentor and coach product and growth professionals - including managers - to fulfil their potential.

In your 10+ year career, you have repeatedly driven successful user growth strategies through a customer-centric, data-driven approach, focusing on activation, engagement and resurrection in mobile (augmented by the web), so you have plenty of success stories and cautionary tales to share.

This is a leadership position that reports directly to the CEO, and in that capacity, the ideal candidate will be comfortable working on a strategic, executive-level one minute and on a hands-on project level the next.

Responsibilities

  • Leverage the product and the platform to scale, utilizing activation, retention, engagement, and resurrection strategies to ensure that the company is where people go out of habit.
  • Define, communicate and execute the growth strategy, using quantitative and qualitative insights, to increase platform users by orders of magnitude.
  • Build and mentor a brilliant team and foster a healthy and collaborative culture that embodies the company’s values.
  • Define and analyze key metrics for product features and initiatives which contribute to the company’s long term vision, whilst delivering value for our users today.
  • Cultivate a data-informed mindset and culture of experimentation and continuous improvement with the help of growth and experimentation frameworks.
  • Drive the expansion of growth tooling to allow us to scale and cater to the needs of millions of users.
  • Ensure that we have the data capabilities needed to make decisions.

Required skills

  • Bias to action, ownership, and an honest and blame-free approach to problem-solving.
  • Communication, negotiation, and influencing skills, with the power to build cross-functional consensus and shared vision.
  • Excellent people management skills, with the ability to inspire teams to do the best work of their careers.
  • Empathy for the user and a passion for building customer-centric products.
  • Entrepreneurial mindset strengthened by strategic insight.
  • Project management skills, and comfort in working on multiple time-sensitive project streams simultaneously.

Required experience

  • 10+ years in product or growth marketing at fast-scaling startup companies, with at least 5 years’ experience in an activation, engagement, resurrection product role for a mobile app product.
  • 5+ years’ experience leading, recruiting and motivating high-performing teams.
  • Proven experience building growth models from scratch, with a strong understanding of how micro and macro growth loops, reinforced by network effects, work together to deliver compounding growth.
  • Extensive hands-on experience conducting product usage, cohort and retention analysis using tools like Amplitude or Mixpanel.
  • Deep expertise in user lifecycle management, journey mapping, persona identification, pain statements and user research methodologies.
  • Good knowledge of product marketing and merchandising.
  • Understanding of the technical architecture of complex mobile applications.

Desired Skills and Experience

  • Experience with subscription services and monetization and pricing strategy.
  • A history of driving growth from programmatic, large-scale SEO initiatives.
  • Experience with content merchandising.
This position was pPosted on 01 Dec 2020

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